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Vanilla Coke in Malaysia, At Long Last!
by Farah 'Fairy' Mahdzan (16-Jun-2003) | Readers Say

Like a dehydrated hyena heading blindly for an oasis, I sprinted from one end of One Utama shopping mall to the other in anxious search of the one drink I had been craving for months: Vanilla Coke!

Yes, it is finally in Malaysia! Acting on a tip given to me by a very informative reader named Nurull, I rampaged myself into Jaya Jusco's supermarket and headed straight for the beverages section, never mind that I looked ridiculous as my feet automatically formed jigs of joy upon discovering the bottles, standing tall and proud on its table display! I had to get Vanilla Coke, and I had to get it now. In shamelessly large quantities.

And I did! (Reckon that's enough to last me two days?)

Malaysia is probably the last Southeast Asian country to actually sell this latest installment of Coca Cola flavor. Our neighbors in Singapore and Indonesia have already drunk themselves sick with the stuff (and are maybe yawning at my small sense of satisfaction). Even wackier, I actually got my first bottles of Vanilla Coke from a country I had never stepped foot on, South Africa (this is another bizarre story on its own)!

So here I was standing in the supermarket aisle, wanting to purchase Vanilla Coke in small bottles or aluminum cans, but all that was left were the large 1.5 liter bottles.

You see my philosophy when it comes to buying carbonated drinks is to go with the smaller bottles because I can never finish those 1.5L drinks at one go and usually end up recapping the bottle and storing it away. I'd have to be giant Hagrid from Harry Potter's wizarding world to be able to gulp a 1.5L beverage down at one go.

Moreover, I don't fancy leftover fizz. It's pathetic. I much prefer fresh fizz. So the small 500ml bottles or the 325ml cans are just perfect for a petite drinker such as myself. Small and full of fizz, it's a done deal, man.

Back at the supermarket: not wanting to pass this opportunity for a Vanilla Coke binge, I loaded my cart up with as much Vanilla Coke as I could afford. Afford? How expensive can Vanilla Coke be? Brace yourself:

RM5.60? Surely that isn't so pricey, you lament. Well, I think the next question you should be asking now is, how much does regular Coke with the same volume cost?

I'm glad you asked. Regular Coke (per 1.5L bottle) in Malaysia costs:

RM2.65! So we're essentially paying twice as much for Vanilla Coke than we are for regular Coke. (I think the Wah! logo in the RM5.60 price tag really implies "WAH!! Mahalnya!")

The next screaming question should be, why is there a 100% price markup for Vanilla Coke, or to put it in a more Malaysian way: Why lah so mahal??

A closer inspection of the Vanilla Coke bottle labeling revealed the reason.

Good heavens, it's imported Vanilla Coke! Aiyah! From Singapore, no less, so we're probably paying the equivalent of the Singaporean price! And would you look at that, Vanilla Coke was sold in Brunei too before Malaysia ever got a chance to even take a sample sip!

Prevailing injustice, dear Malaysians? Beyond a reasonable doubt, yes!

I gritted my teeth and closed my eyes as I placed the Vanilla Coke bottles into my shopping cart, feeling torn between not wanting to overspend and wanting to finally swim myself in my favorite American carbonated drink. Predictably, I eventually lost my financial rationality to my drinking Coke lust. I know. I'm vulnerable. Slap me.

Interestingly, my friend MK speculates that these limited imported stocks of Vanilla Coke are sort of thrown into the Malaysian market for a test run, to see how well received the drink is in Malaysia before it is actually produced locally, hence why we were importing the drink from Singapore.

Dear me, we must be really ulu (backward) such that Coca Cola doesn't think that our teh tarik Malaysian taste buds can actually comprehend the sophisticated flavor of Vanilla Coke.

Sarcasms aside, according to one reliable source, the distributor of Coca Cola in Malaysia claims that there were licensing issues in regards to distributing Vanilla Coke in the country, thus the reason why Vanilla Coke in Malaysia never made it into the stores as early as it did in other Asian countries.

Well, Malaysians, let's hope that Coke Malaysia irons out its issues, whatever they may be, and that Vanilla Coke gets manufactured locally soon before we overspend ourselves silly over this yummy gassy beverage and make our southern neighbor richer (they're rich already lah, no need help from us! Hehe.)

I'm already on my merry way to bankruptcy.


EXCLUSIVE! Cute Coke Cans!

As I finished writing this story, I received a most coincidental email from Tasia of Sarawak who is about to wrap her studies up in Purdue University, USA. She had snapped a picture while shopping at the supermarket and sent it dutifully to me. Her email read:

Hi there Fairy,

Aa ni Coke nye new packaging [in the USA]. Cute isn't it? I think it's a brilliant idea coz sometimes the normal size can can be too much.

[One can contains] 8 oz, or 227.3 ml (specific tu!) So far this little Coke is not for individual sale; it's 6 cans per pack for $1.98 [RM7.52]. We already have diet VCoke here. It's still new though.

The new extra small Coke cans are so comel (cute)! Perfect for people who like their beverages in small sips. I think this new packaging will do very well in the Asian market, especially among the ladies and kids. I just hope Malaysia won't be the last country to actually get this into the market.

RELATED STORIES:
    Combing South Africa for Vanilla Coke!
    The day Jon Loeb searched high and low for Vanilla Coke for me in the African continent!

    Update! (29-Aug-2003)
    Carrefour hypermarkets in Malaysia are now stocking up on Vanilla Coke, hurray! The prices are slightly cheaper at Carrefour than they are at Jaya Jusco where I had originally discovered VCoke.


    I couldn't resist getting a cheap thrill out of holding up this crateful of Vanilla Coke, 24 total. They're all imported from Singapore. Which explains why they're relatively expensive.

    However I disciplined myself and only bought 6 cans at a time. They were a whopping RM1.95 each, almost twice the price of regular Coke in a can.

    A close up of the can. I like that black band at the top portion where it screams "NEW". Definitely a collector's item in years to come when VCoke becomes "not so new."


    External sites:

WHAT READERS SAY ABOUT Vanilla Coke in Malaysia, At Long Last!:
#25. Wow Thong, thanks for the info! It's still a little bit more expensive than regular Coke but ah well, that's cause it's extra special! Hurray! Now I wanna wait for VPepsi to be out so that I can make a comparison taste.
Posted by Fairy on 18-Aug-2003, 11:49 MYT

#24. V Coke is now available in all Carrefour stores nationwide... try it! RM1.95 for 330ml can; RM4.99 for big 1.5l bottle...
Posted by Thong on 18-Aug-2003, 11:44 MYT

#23. Word just got in: PepsiCo strikes back at Coke with VANILLA PEPSI!



Joy of (Vanilla) Pepsi?


Reckon Vanilla Pepsi will taste better than Vanilla Coke?
Posted by Fairy on 12-Aug-2003, 18:07 MYT

#22. Vanilla coke here is not that expensive if you but it in food supermarket. AU$2 (RM5) for a gigantic 2 ltr. bottle. Every time i go to supermarket, i would always buy 7 bottles (1 week ration). My energetic drink to keep me awake when doing my research. kekeke But, it's bloody expansive if u buy it from vending machine. AU$2.20 (RM5.50) for tiny 500m ltr. Smaller bottle and 20 cent more expansive. Wonder why??? F**k the vending machine, love live Coles.....
Posted by anen on 11-Aug-2003, 23:45 MYT

#21. Yeeeessssss......van illa coke in Malaysia...I cant believe it, God has answered my prayer....The first time i tried this drink was on 5/10/03. I still remember the date coz that was my first day in gold coast. I was told that vanilla coke was already in australia for quite sometime. Then i was lamenting on why we dont have it in Malaysia. But finally....
Posted by anen on 11-Aug-2003, 23:36 MYT

#20. ...another cool product of Coca Cola, Qoo, available in most of the Asian countries (except Malaysia)... it's a fruit drinks... this is another drink I am waiting for to be available in Malaysia... try it out if you happen to visit Singapore, Thailand, Hong Kong, Japan... ... ...
Posted by Thong on 1-Aug-2003, 14:57 MYT

#19. you can also find V Coke in Sogo Supermarket; both big (1.5L) and small bottles (390ml)... cheers!
Posted by Thong on 1-Aug-2003, 14:47 MYT

#18. I stumble upon V.Coke when i was in Aus. durin MAY. my friend brought back 2 bottles of them....

anyway..anybody heard of Cadbury Caramello Choc Milk?
Posted by Hafiz on 7-Jul-2003, 17:54 MYT

#17. selama ini saya amat meminati minuman pepsi twist... tapi setelah mencuba vcoke buat kali pertama... hidup saya terus berubah... saya semakin bertenaga bersama vcoke... *iklan ini berbayar*
Posted by LeiF on 25-Jun-2003, 22:34 MYT

#16. Lord.. nash.. VCoke is soooo NOT comparable to Pepsi Twist! VCoke's yummier! Pepsi Twist didn't impress me the slightest. Hehe.
Posted by Fairy on 25-Jun-2003, 16:49 MYT

#15. It seems everyone getting excited with this vcoke, makes me curious what the fuss is all about. When..oh when is it gonna come to seoul?
Posted by jamal on 25-Jun-2003, 16:12 MYT

#14. Hey guys, vanilla coke will be available in Tokyo soon. I saw it on TV last night. Hmm, I wonder if its taste is better than twist pepsi (pepsi with lemon) though.
Posted by nash on 25-Jun-2003, 16:04 MYT

#13. hey jonny, finally decided to crawl out of your laboratory and into net civilisation, eh Dr Jekyl! Well I don't doubt that teh tarik is a unique flavor on its own, but you know lah, what is harder to get is usually more attractive. *grin*

And oh, don't worry, for as long as Margaret Cho keeps churning out those hilarious stand up comedy DVDs, I will forever have a use for you Mr Jonathan Loeb.
Posted by Fairy on 25-Jun-2003, 15:58 MYT

#12. Fairy! Congrats on getting the long-desired truckfulls of VanCoke you long desired and richly deserved! In a way, i'm glad it's still an expensive import there, as that means that you may yet have a use for my services with regard to schlepping it in from other countries. If it's really a test market phenomenon on Coke's part as MK suggests, it looks from the photos like you'll single-handedly render the test positive. I personally think teh tarik posesses much more complexity and yummitude than V-Coke ever could. But maybe it's a grass-is-greener effect.
Posted by jonny on 25-Jun-2003, 15:50 MYT

#11. finally.. fairy, enjoy your vanilla coke.. he he..

anyways.. tak saba nak bace Harry Potter!! yay!
Posted by lutfi on 21-Jun-2003, 12:01 MYT

#10. light coke!!!!!!!!! saya mau light coke!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!! !!!!
Posted by sakit jiwa on 21-Jun-2003, 01:21 MYT

#9. wow. glad my vcoke story helped some ppl out. kudos to Nurull for giving me the tip on my guestbook.

me in sarawak? that's a thought. last time i was ever in east m'sia was 1991. gile lama kan. insyaallah. raf kau nak pegi bile? and tasia, good luck on those driving lessons heh.

btw Tasya, i am not sure when those vcds you want will be out (is it even out in Indonesia?). i'm sure it will be sometime this year. if i see any in KL, i'll send the word out.

hey sigit my lil' bro. howzit goin'.
Posted by Fairy on 20-Jun-2003, 09:46 MYT

#8. finally vanilla!
Posted by Sigit on 19-Jun-2003, 21:57 MYT

#7. aiyaiyaiyaiyai! thank god i bumped into ur site on dat vanilla thingy! my bf has been searching hign n low for dat vanilla coke for ages. we once saw it @ TOPS supermarket but could not take it because they susun it in a way, that none of it can be taken. it was in cans. then it bugged me, display items only! cant buy then why display macam boleh beli??? will be heading straaaaiiigghht to OU! (n catch a movie too) thanks for d input!
Posted by lyna - Website   on 19-Jun-2003, 12:54 MYT

#6. v.coke rocks!!
Posted by bigg - Website   on 18-Jun-2003, 03:16 MYT

#5. Loved the vanilla coke article. Really like ur mundane yet wonderful pics and images. Keep it up. I'm probably gonna visit u often.
Posted by osman a.k.a seme@purdue.edu - Website   on 17-Jun-2003, 17:12 MYT

#4. ahaks.. sah macam orang mengidam la u Fairy.. gosh that expensive eih? how can they test the market if the vcoke's that pricey..

aiie: u should give it a try.. sedap tauu
Posted by tasia on 17-Jun-2003, 14:05 MYT

#3. aiie, you tak fancy vcoke tapi tanya kalau ada supply tak kat Penang? in denial ka nih?
Posted by Fairy on 17-Jun-2003, 11:44 MYT

#2. i dont fancy vcoke that much..tapi damn!!...are there any vcoke in penang!
Posted by aiie on 17-Jun-2003, 11:43 MYT

#1. vcoke dah sampai KL..ha ha ha! fai n d rest yg rindu nak vcoke tu..u can get it at any jusco supermarket..
Posted by nurull on 14-Jun-2003, 15:53 MYT

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